ODAJE

ODAJE is a French footwear brand leading the way in circular fashion — collecting worn-out shoes and recycling them into new trainers, with a strong focus on vegan styles and eco-responsible materials. Footwear that closes the loop.

About ODAJE

ODAJE (formerly M. Moustache) was co-founded in Paris in 2012 and has evolved into the leading circular fashion brand in the footwear market. In 2024, the brand relaunched under the ODAJE name with eco-responsibility at the centre of its strategy — a clear signal of how seriously they take their role in reshaping the footwear industry.

Circular by design

ODAJE’s closed-loop model is genuinely innovative: customers can return their worn-out shoes, which are then collected, broken down, and recycled into new trainers. This is circular fashion operating in practice rather than in principle — one of very few footwear brands in the world doing this at scale.

Vegan & eco-responsible

ODAJE offers a strong range of vegan styles made from eco-responsible materials. Their trainers and sneakers are designed for everyday wearability — clean, contemporary, and considered — with a Parisian ease that makes them work across a wide range of outfits.

HUG & ODAJE

HUG stocks a curated ODAJE edit, shipped from the UK with free delivery on orders over £100.