Danefae's mission is to “make practical beautiful”, by creating functional and high quality clothing, while paying homage to their Scandinavian heritage and adding colour to everyday life.

They work with manufacturers that are all BSCI certified and in addition either Oeko-tex, Swan label, or GOTS certified. Our colorful and durable products, in addition to current European and Danish legislation, follow a very special Danefæ regulatory framework for the use of chemistry, ensuring durability and guaranteeing beauty even after many years of use.


About HUG

Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.

In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.

Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!

We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.

We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.