We are an independent women's clothing and lifestyle boutique based in the market town of Woodbridge in Suffolk, UK.

We believe that style and sustainability don’t have to be mutually exclusive - in our bricks-and-mortar shop and our online store, you will find a wide selection of timeless, high-quality pieces sourced from established fair fashion brands as well as emerging eco labels, such as Armedangels, Dedicated, Jan 'n June, Les Racines du Ciel and O My Bag Amsterdam.

Our brands use predominantly natural and eco friendly materials like organic cotton, wool, Tencel™ and EcoVero™, as well as repurposed fibres like recycled polyester.

We love the simplicity of Scandinavian design, but are equally always drawn to vibrant colours and unusual prints. We stock basics made from wonderfully soft organic cotton, a variety of denim styles, luxurious knitwear in winter and fabulous dresses in summer.

Beautiful garments that are made to last - this is what HUG is about.