ABOUT US

HUG is a project close to our hearts.
We love unique design and to surround ourselves with beautiful things.
We think that clothes can be a great way to express our personalities, and that carefully handpicked accessories make a house a home.
At the same time, we don’t want our lifestyle choices to have a negative impact on other people’s lives and our environment.
This why when choosing products for our store, we not only look at design and quality, but also at the ecological impact and fair production conditions.
Our mission is to show that sustainability and style do not have to be mutually exclusive and that ethical clothing and accessories can look amazing.
Instead of following the latest trends, we offer timeless, high-quality pieces, that are manufactured under fair working conditions and from sustainable materials - slow fashion, for our customers to treasure and enjoy for a long time.
Our collections are curated from well established fair fashion brands as well as smaller eco labels and local independent designers.
We’re always on the lookout for new inspirations, unique silhouettes, beautiful prints and innovative materials, with sustainability in mind.
This is HUG.