BAMBOO

Bamboo fabric, derived from the fast-growing bamboo plant, is celebrated for its eco-friendly qualities.

The production process involves breaking down bamboo fibres into a pulp, which is then spun into yarn.

This sustainable material boasts several benefits, including natural antibacterial properties, breathability, and moisture-wicking capabilities.

Additionally, bamboo fabric is incredibly soft and comfortable, making it a popular choice for those seeking both style and sustainability in their wardrobe.

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About HUG

Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.

In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.

Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!

We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.

We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.