BAMBOO

Bamboo fabric, derived from the fast-growing bamboo plant, is celebrated for its eco-friendly qualities.

The production process involves breaking down bamboo fibres into a pulp, which is then spun into yarn.

This sustainable material boasts several benefits, including natural antibacterial properties, breathability, and moisture-wicking capabilities.

Additionally, bamboo fabric is incredibly soft and comfortable, making it a popular choice for those seeking both style and sustainability in their wardrobe.

About HUG

Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.

In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.

Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!

We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.

We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.