TENCEL™

Tencel™, a sustainable fibre derived from the pulp of eucalyptus trees, stands at the forefront of eco-friendly textiles.

Through an environmentally friendly process, wood pulp is dissolved, spun into fibres, and woven into fabric.

Tencel™ embodies a blend of comfort, versatility, and sustainability, making it a favoured choice for conscious consumers.

With its silky-smooth texture and drape, Tencel™ offers a luxurious feel akin to natural silk, yet it is more durable and easier to care for. Additionally,

Tencel™ boasts excellent moisture-wicking properties, keeping the skin dry and cool.

Moreover, its production requires significantly less water and energy compared to traditional fibers, aligning with the growing demand for environmentally responsible textiles.

About HUG

Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.

In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.

Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!

We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.

We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.