EcoVero™, an innovative eco-friendly fibre, offers a sustainable alternative to traditional viscose fabric.

Derived from sustainably sourced wood pulp, typically from renewable forests, EcoVero™ undergoes an environmentally responsible production process which includes efficient use of water and energy, as well as the utilisation of closed-loop systems to recycle and reuse solvents and chemicals, reducing waste and pollution.

In terms of performance, EcoVero™ offers a soft and smooth texture, with properties similar to traditional viscose: breathable, lightweight, and comfortable against the skin. 


About HUG

Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.

In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.

Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!

We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.

We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.