Collection: NEW IN
The edit starts here — discover the latest additions to HUG. From considered knitwear to sharp tailoring, our New In edit brings together the freshest pieces from our curated roster of premium independent brands. Updated regularly, so there's always something worth coming back for.
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IRIS STRIPES ORGANIC COTTON SLUB JERSEY LONG SLEEVE TOP | ROSE
Vendor:RECOLUTIONRegular price £59.00 GBPRegular priceSale price £59.00 GBP -
IRIS STRIPES ORGANIC COTTON SLUB JERSEY LONG SLEEVE TOP | DARK GRAPE
Vendor:RECOLUTIONRegular price £59.00 GBPRegular priceSale price £59.00 GBP -
JILAANA ORGANIC COTTON AND TENCEL™ LYOCELL T-SHIRT | SEAL GREY
Vendor:ARMEDANGELSRegular price £39.00 GBPRegular priceSale price £39.00 GBP -
JILAANA ORGANIC COTTON AND TENCEL™ LYOCELL T-SHIRT | WASHED BERRY
Vendor:ARMEDANGELSRegular price £39.00 GBPRegular priceSale price £39.00 GBP -
LA VIE TEE | ORGANIC COTTON | MAROON
Vendor:Le Bon ShoppeRegular price £59.00 GBPRegular priceSale price £59.00 GBP -
NERINE ORGANIC COTTON SWEATSHIRT | ELECTRIC BLUE
Vendor:RECOLUTIONRegular price £79.00 GBPRegular priceSale price £79.00 GBP -
VISBY BASE ORGANIC COTTON T-SHIRT | VIOLET PINK
Vendor:DEDICATEDRegular price £29.00 GBPRegular priceSale price £29.00 GBP -
VISBY BASE ORGANIC COTTON T-SHIRT | FIG RED
Vendor:DEDICATEDRegular price £29.00 GBPRegular priceSale price £29.00 GBP -
ORGANIC COTTON SLUB JERSEY STRIPE T-SHIRT | OATMILK-FOAM
Vendor:ARMEDANGELSRegular price £39.00 GBPRegular priceSale price £39.00 GBP -
IDAARA ORGANIC COTTON T-SHIRT | LIGHT OATMILK-MARS RED-DYNAMO BLUE
Vendor:ARMEDANGELSRegular price £45.00 GBPRegular priceSale price £45.00 GBP -
IDAARA ORGANIC COTTON T-SHIRT | MARS RED
Vendor:ARMEDANGELSRegular price £39.00 GBPRegular priceSale price £39.00 GBP -
ORGANIC COTTON SLUB JERSEY STRIPE T-SHIRT | PINK MIST-MARS RED
Vendor:ARMEDANGELSRegular price £39.00 GBPRegular priceSale price £39.00 GBP
About HUG
Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.
In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.
Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!
We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.
We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.










