Mademoiselle YéYé

Shop Mademoiselle YéYé at HUG — the German label with a distinctly French soul. Inspired by the carefree spirit of 1960s style, Mademoiselle YéYé creates playful, feminine pieces that bring a vintage-inspired charm to the modern wardrobe.

From retro-print dresses to easy everyday tops, each piece is designed with a sense of fun and femininity that feels effortlessly wearable. As one of the UK's leading stockists of Mademoiselle YéYé, HUG ships directly from the UK with free delivery on all orders over £100. Explore the edit below.

The Spirit of the Sixties, Worn Today

Mademoiselle YéYé takes its name from the ye-yé music movement that swept France in the early 1960s — a moment of youthful energy, bold colour, and unapologetic femininity. That spirit lives in every piece: the vintage-inspired prints, the playful silhouettes, the sense that getting dressed should be fun. Founded in Hamburg, the brand channels a distinctly French sensibility through a very modern lens.

Pieces with Personality

From graphic tees with a wink to vintage-inspired printed dresses made for turning heads, Mademoiselle YéYé designs clothes that have something to say. The prints are bold without being brash, the fits are flattering without being fussy, and the overall effect is effortlessly put-together — the kind of wardrobe that makes mornings easier.

New to HUG

We're excited to be stocking Mademoiselle YéYé at HUG — a brand that fits naturally alongside our edit of independent labels with strong creative identities. Shop the collection with free UK delivery on orders over £100.