Collection: Mademoiselle YéYé

Shop Mademoiselle YéYé at HUG — the German label with a distinctly French soul. Inspired by the carefree spirit of 1960s style, Mademoiselle YéYé creates playful, feminine pieces that bring a vintage-inspired charm to the modern wardrobe.

From retro-print dresses to easy everyday tops, each piece is designed with a sense of fun and femininity that feels effortlessly wearable. As one of the UK's leading stockists of Mademoiselle YéYé, HUG ships directly from the UK with free delivery on all orders over £100. Explore the edit below.

About HUG

Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.

In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.

Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!

We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.

We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.