About Sugarhill Brighton
Sugarhill Brighton has been creating joyful, print-led women’s fashion since 2000. Born in Brighton — a city synonymous with creativity, individuality, and a certain refusal to take itself too seriously — the brand has built a loyal following of women who believe getting dressed should be a pleasure, not a chore.
What makes Sugarhill special
It’s the prints. Sugarhill Brighton’s signature is bold, original artwork translated into fabric — from folk-inspired florals and botanical illustrations to playful motifs and retro geometrics. Each season brings a fresh collection of designs that feel genuinely distinctive rather than trend-chasing.
Alongside their aesthetic, Sugarhill Brighton has made meaningful progress on sustainability — working with organic cotton, recycled fibres, and responsible suppliers, and publishing transparent information about their production practices.
What to expect
Floaty midi dresses, relaxed blouses, cosy knitwear, and the occasional statement jumpsuit — all designed with an easy, wearable femininity. Sugarhill pieces work hard across seasons: layered in autumn, worn as-is in summer, and styled with abandon year-round.
HUG & Sugarhill Brighton
HUG is one of the UK’s leading Sugarhill Brighton stockists. We carry a carefully chosen seasonal edit and ship from the UK with free delivery on orders over £100.
