Collection: DEDICATED

The Swedish eco fashion brand Dedicated was established in 2006, with the mission to create ethical, sustainable fashion with flavour.

For their colourful and fun collections, Dedicated use GOTS and Fairtrade certified cotton, GRS recycled polyester and natural fibres such as Tencel™ Lyocell. Furthermore, they collaborate with photographers, illustrators and artists from all over the world to create unique, fun and diverse designs.

They strive to build long-term relationships with their suppliers who share the same values and principles. The factories that work for Dedicated have to go through an audit and comply with the company’s Code of Conduct (no child labour, no forced labour, no discrimination, freedom of association, fair wages and others).

About HUG

Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.

In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.

Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!

We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.

We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.