Collection: ECOALF

Ecoalf is a pioneering Spanish brand redefining sustainable fashion through innovation and purpose. Built on the belief that there is no future in fashion without a future for the planet, Ecoalf crafts high-quality outerwear, knitwear, and accessories from recycled materials — including ocean plastics, recycled nylon, and repurposed wool.

Each piece combines clean, contemporary design with certified sustainability credentials, delivering style that doesn't compromise on conscience. From lightweight puffers to everyday essentials, Ecoalf offers a wardrobe built to last — for you and for the planet.

About HUG

Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.

In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.

Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!

We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.

We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.