Collection: ECOVERO

LENZING™ ECOVERO™, an innovative eco-friendly fiber, offers a sustainable alternative in the textile industry. Derived from sustainably sourced wood pulp, typically from renewable forests, LENZING™ ECOVERO™ undergoes an environmentally responsible production process that minimizes its ecological footprint.

This process includes efficient use of water and energy, as well as the utilisation of closed-loop systems to recycle and reuse solvents and chemicals, reducing waste and pollution. The responsible production process of LENZING™ ECOVERO™ fibres uses at least 50% less water and emits at least 50% less CO2 compared to generic viscose fibres.

In terms of performance, LENZING™ ECOVERO™ offers a soft and smooth texture, with properties similar to traditional viscose: breathable, lightweight, and comfortable against the skin. It drapes elegantly and is versatile enough for a wide range of clothing applications, from flowing dresses to casual tops.

LENZING™ ECOVERO™ and its commitment to sustainability has gained recognition and approval from eco-conscious consumers and fashion brands alike, driving its increasing adoption across the industry. With its blend of environmental responsibility and performance, Ecovero™ represents a positive step towards more sustainable and ethical fashion choices.

About HUG

Discover our wide selection of fair and sustainable women’s fashion and accessories, made from natural, organic, or recycled fibres.

In our online shop and in our bricks-and-mortar concept store in Woodbridge, Suffolk you'll find everything from T-shirts to jeans, cosy knitwear and beautiful dresses, quality handbags, wool-and-silk and organic cotton scarves, spring and winter jackets, gloves made from recycled PET bottles - and more.

Whether you’re looking into upgrading your wardrobe or searching for a unique and thoughtful gift, we’ve got you covered!

We work with a variety of European and UK-based brands who produce clothing with a lower environmental impact than the industry norm by using sustainable fibres such as organic cotton, TENCEL™ Lyocell, wool, hemp, as well as recycled materials.

We believe that fashion can be done differently - in a more considerate and responsible manner, in terms of environmental impact as well as fair working conditions.